You will be surprised at how often client teams don’t know who their customers are. We’ve been told that this exercise often is an eye-opener for clients. It’s simply understanding your customer’s needs. Nothing more, nothing less. But did you know that this is a basic exercise in User Experience?
Did you know that all marketing campaigns are based on Customer Profiles?
The key is the top 3 needs. Those will drive your one-liner value proposition. The value proposition is simply the need expressed as a statement vs. a request.
The 4 segments in the customer profile create a narrative that help establish why your solutions will be relevant to your customer. Starting with the basics of who they are, their story and what they need.