Ask a business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site.
It is not enough that you know how to make a website. You also need to market it to the right people. There are many ways you can increase traffic on your website, and in this blog, we’re going to look at 10 of them.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before investing
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies. Yes, competition for these search terms can be fierce (and expensive), but the payoffs can be worth it.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content and your website. Add a link to your website if you are posting a content in your Facebook page and Linkedin page. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram.
There is no magic formula for content marketing success, despite what some would have you believe. For this reason, always change the length and format of your content to make it as appealing as possible to different kinds of readers. Mix shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most complete blog post will go unread. Master the art of headline writing. Try writing twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
Optimizing your content for search engines is a valuable and worthwhile practice. Are you making the most of image alt text? Are you creating internal links to new content? What about meta descriptions? Optimizing for on-page SEO doesn’t have to take ages, and it could help boost your organic traffic.
Got your high-intent keyword and popular keyword bases covered? Then it’s time to target long-tail keywords, too. Long-tail keywords account for a majority of web searches, meaning that if you’re not targeting them as part of your paid search or SEO efforts, you’re missing out.
Securing a guest post on a reputable site can increase blog traffic to your website and help build your brand into the bargain. Be warned, though – standards for guest blogging have changed radically, and spammed tactics could result in stiff penalties. Proceed with caution.
Rather than trying to persuade other sites to link back to you (a time-consuming process), create content that just begs to be linked to.
Learn what types of links send lots of referral traffic, and how to get them, in this post.
An internal link connects one page of your website to another page of your website. The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Aggregator sites are sites that collects data from other sources across the internet and puts the information in one place where users can access it
Firstly, a disclaimer – don’t spam Reddit and other similar sites hoping to “hit the jackpot” of referral traffic, because it’s not going to happen. Members of communities like Reddit are smart enough to spam links (disguised as legitimate links), but every now and again, it doesn’t hurt to submit links that these audiences will find genuinely useful. Choose a relevant subreddit, submit your content, then watch the traffic pour in.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Well, that just about does it for today’s post. If you’ve got your own tips on how people can find your website, I’d love to hear them.
Arron Villarosa is a website strategist who helps Digital Marketing agencies provide websites for their clients through a user-centered and strategic approach. www.arrondesigns.com
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