You will be surprised at how often client teams don’t know who their customers are. We’ve been told that this exercise often is an eye-opener for clients. It’s simply understanding your customer’s needs. Nothing more, nothing less. But did you know that this is a basic exercise in User Experience?
Did you know that all marketing campaigns are based on Customer Profiles?
The key is the top 3 needs. Those will drive your one-liner value proposition. The value proposition is simply the need expressed as a statement vs. a request.
Your Current Customers
Example: Older Tea Drinkers
Your Ideal Customer
Example: The Suburban Yoga Mom
Example: The College Part-time Worker
Example: The Famous Chef Blogger
The 4 segments in the customer profile create a narrative that help establish why your solutions will be relevant to your customer. Starting with the basics of who they are, their story and what they need.
Does this give you more clarity on your brand? You can implement it now but if you like to take it to the next level, let’s get an agreement going and we can get to work later.
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